Rotating Event: New View on Tourism Destination Development

Sergey A. Manenkov – Postgraduate Student of Department of Economics and Management in the Service Sector, Saint-Petersburg State University of Economics (St.-Petersburg, Russia). E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Anna P. Manenkova – First Category Specialist of Educational and Methodical Work, Saint-Petersburg National Research University of Information Technologies (St.-Petersburg, Russia). E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Rotating events act as powerful development driver territory potential. Review the situation of the congress-exhibition activities fundamental role not only as marketing promotion tool but also development driver. Surveyed the situation of the congress-exhibition activities fundamental role not only as marketing promotion tool but also development driver Developed a provision regarding the events methodology in the discourse of socio-economic changes, because event can be treated as subjective unit that could create a positive environment for institutional changes and diversification of regional tourism products.

Key words: tourism, congress-exhibition activity, tourism destination, rotating event.

JEL-codes: Z32, P25.