Choosing a Development Strategy for an Enterprise in the Power Engineering Industry, Taking into Account the Policy of the State and the Interests of Stakeholders

Yulia A. Ovchinnikova – Graduate Student of the Department of Economics in Energy and Industry, National Research University «Moscow Power Engineering Institute» (Moscow, Russia). E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

For any commercial enterprise, it is very important to choose the development strategy that is most effective and suitable for modern realities. In addition to state policy in the market, stakeholders also influence the choice of development strategy. Their interests set tasks for the enterprise. Based on them, the company chooses a strategy that will satisfy the largest number of stakeholders.

In consequence of the foregoing, the author has developed a matrix for choosing an enterprise development strategy, taking into account state policy and the interests of stakeholders, using the power engineering industry as an example.

Key words: development strategy, public policy, stakeholders, power engineering, state regulation.

JEL-codes: G18; H71; Q48.